Instamart — Demo
Instamart is a demo for a local supermarket/grocery chain.
The mood board features a slew of images that attempt to depict the rustic vibe of a store like Instamart, with a focus on healthy foods, cooking and meal preparation, and on an in-store cafe.
The color palette contains rustic shades of brown. It also includes orange/saffron and amber/gold, that serve as motifs for the fresh fruits and vegetables, along with a forest green and olive that do this as well. The forest green represents the healthy qualities of the kinds of food found at Instamart.
The logo design for Instamart was kept relatively simple, with a catchy, albeit simple slogan of “Because. That’s why.” The logo design also features an orange and gold symbol of a grocery cart carrying a line up of groceries that could also be utilized as a logo for an Instamart app. Ultimately, we felt this logo design satisfied our vision of Instamart for the purposes of this demo.
